Simon Bregar

Utopia by Design Manifesto

A non-monetary economic system where market competition is substituted for scientific and technological cooperation for the benefit of the human kind enables individuals to develop into more complete human beings and lead more fulfilling lives. By manufacturing only the best designed products crucial resources are efficiently used with the smallest possible impact on the environment. The ethics of society are based on concepts that correspond with the current observable reality and thus allow people to be prepared for the changes and challenges that lie ahead.

Premiere screening: Dan D - International design festival, Zagreb, Croatia, 10 June 2016

Video was also broadcasted on Slovenian national television as an integral part of the culturalartistic program entitled “Tuning: Concert for the Two-Million Orchestra” prepared by Boris Benko and Primoz Hladnik for the national celebration for the Day of Independence and Unity of Slovenia on 22nd December 2017.

Warning: This video may potentially trigger seizures for people with photosensitive epilepsy.

Speculative and critical design


Eva Garibaldi, Lin Gerkman, Jakob Koncut, Tjasa Muzina

dr. Barbara Predan

duo Silence (Boris Benko, Primož Hladnik)

Jure Longyka

Department of Industrial Design and Applied Arts, Academy of Fine Arts and Design of the University of Ljubljana

University of Ljubljana award for special achievements and active participation in extracurricular activities


©Simon Bregar